What Is The Search?

At Rip Curl, we’re all about The Search. But what does The Search mean?

It’s being honed for adventure – whether it’s the buzz of driving down a bumpy track to a deserted beach, or cruising up the highway to try a new break not far from home. It’s also a state of mind, always being ready to try something new, curious to seek out knowledge and learn the rules – and break them.

When we were adventuring through Western Australia recently we were keen to know what The Search means to the surfers who crossed our paths. These surfers live on a wild stretch of coast where there’s always a new wave or campsite just a little further down the road or off the beaten track. If anyone would know what The Search would feel like, it would be these wildly passionate women. 

Willow:
The Search is living for the thrill of finding that perfect wave, coming in from that long session salty and exhausted, but loving it and sharing the experiences with the people that you love.

Jamaica:
For me, The Search is about going on a big adventure. It's going to places that are hard to get to; you'll be out in the sun all day and come back absolutely fried and full of so many happy memories. You've explored new places and you've met new people. Things go wrong and you might come back with broken boards, but it's just The Search. It's not always going to go your way, that's all a part of it. So it makes The Search that much better.