The result was $50,000 in entry fees, paid by the patrons of the Rip Curl Pro, all directed towards cleaning up the former helipad site at Winkipop.
Since the funds were allocated, the Shire has worked tirelessly to renovate the area, and has transformed this previously dilapidated site into a beautiful viewing platform at one of the Surf Coast’s most well-known breaks.
The low-key platform is complemented by 800 indigenous plants and is laid out in a fashion respectful to the original owners of the land.
“It’s great to see a large company putting their sustainable focus into action” - Brian McKiterick
Today, on the opening day of the 56th Rip Curl Pro Bells Beach, the viewing pad was officially opened for public enjoyment.
During the opening ceremony, traditional owners of the land performed a traditional smoking ceremony, with representatives from the Surf Coast Shire Council, the World Surf League, and Rip Curl all present.
“It was truly a great ceremony,” said Neil Ridgway, Rip Curl’s Group Advertising and Marketing Chairman. “The traditional owners did a fantastic job of cleansing the space, and everyone present was taken aback by what was done today.
“We couldn’t be happier that the funds from our 50th Rip Curl Pro Anniversary went to such a good cause – and it’s great to know that it’s surfing, and the surf community, who made it all possible.”
Surf Coast Shire Council Mayor Brian McKiterick spoke at the event as well.
“It’s great to see a large company putting their sustainable focus into action,” he said. “Rip Curl is an ideal example of a company that aligns with our Towards Environmental Leadership program.
“The area is low-key and natural – a perfect fit for this iconic area – and we’re rapt that the area is ready to be enjoyed by spectators from around the world at this year’s Rip Curl Pro.”
The former helipad site is adjacent to the entry of the Bells Beach car park.