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Rip Curl Signs On With Weet-Bix SurfGroms As Major Sponsor

31 August 2017

  • Mick Fanning joins the groms at Currumbin Alley. Photo: Surfing Australia
  • Photo: Surfing Australia
  • The groms try to persuede Mick to join them in the water. Photo: Surfing Australia
  • Photo: Surfing Australia
  • Photo: Surfing Australia

This past Thursday was the official opening for the sixth consecutive season of Surfing Australia’s marquee junior surfing program, the Weet-Bix SurfGroms, and Rip Curl is pleased to announce that we have signed on as a major sponsor for the next three years.

“At Rip Curl, we understand that surfing is the most fun a kid can have,” said Neil Ridgway, Rip Curl’s Group Advertising and Marketing Chairman.

“Bringing that to the next generation of surfers through the SurfGroms program is something we’re stoked to be involved with. With that in mind, grommets are probably the most important surfers in the world and catching a wave is a great way to start the journey.”

Since Weet-Bix SurfGroms first launched in October 2011, more than 60,000 Australian children have experienced the thrill of surfing for the first time, and registrations for the latest programs are now open – just in time for summer.

Surfing Australia CEO Andrew Stark couldn't be more excited. "We are so stoked to be launching the sixth season of Weet-Bix SurfGroms, with the aim of starting another 10,000 groms on their lifelong surfing journey," he said.

"Surfing Australia is also hugely excited to welcome Rip Curl on board as the Weet-Bix SurfGroms major support partner for the next three seasons. Their support will be crucial in the programs continued success and we thank them for that."

At the launch of the program, Mick Fanning came down to Currumbin Alley to show his support for Rip Curl’s new partnership, and get groms excited about the summer of surf to come.

Every child who signs up with SurfGroms will receive a Rip Curl merchandise pack, including a Rip Curl backpack, towel and SurfGromsrash shirt.

Find out more info at www.surfgroms.com #SurfGroms

This grom secures a photo for the Pool Room. Photo: Surfing Australia


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