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Rip Curl Celebrates New Store Opening In Mt Buller Village

15 June 2017


As you would now be well aware, the snow season has officially kicked off for Australia, with mountains all over the country opening for business with a stunning amount of snow on offer.

Mt Buller, one of Victoria’s premiere resorts and the closest mountain to the Rip Curl head office, was one of them. The tiny village at the top of the mountain was packed with tourists, sightseers, park fiends, backcountry hounds, and even a few partygoers, all there to celebrate the very first days of the winter season.

"Both our Founders Brian and Claw were ski patrollers there and still spend a good chunk of each winter on mountain" - Neil Ridgway, Rip Curl Group Marketing and Advertising Chairman

Opening weekend was not only for the lifts at Buller this year, with a much-anticipated, brand new Rip Curl store opening its doors for business along with the rest of the mountain.

“We’ve had a long history with Buller,” says Neil Ridgway, Group Marketing and Advertising Chairman. “Both our Founders Brian and Claw were ski patrollers there and still spend a good chunk of each winter on mountain. We’ve run events and sponsored locals for 30 years at Buller, and when the opportunity to partner with photographer Tony Harrington came up, it made sense. Torquay is Victorian, Buller is Victorian – surfers love heading up there for a blast. Hopefully they can find everything they want from us in the store.”

Local Buller legend Tony “Harro” Harrington, who Rip Curl partnered with on the store, said the local reaction has been great.

“It’s always a gamble when you open up a store in a small marketplace,” says Harro. “But everyone has been really supportive. We offer a unique range of products and bring something new to the table for visitors to Buller – and everyone is stoked.

“In the first few days we had an incredible number of people through our little shop, and something tells me that this is just the beginning. Now all we have to do is hope for a good season of snow!”

With the weather patterns we’ve been seeing, the outlook is good for the season – cold temperatures and big fronts moving through. So book your tickets, buy your passes, get your gear and get out there!

If you haven’t had a chance to get up to the mountain and snag your gear in one of our shops at Buller or Thredbo, take a look at the mountainwear we have on offer right here, right now.

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