Nothing Quite Says Rip Curl like The Search...
In the late ’80s, and with a vision for the company well established, Brian and Claw were trying to articulate what it meant to be part of Rip Curl.
“We were looking for a way to describe ourselves to surfers and customers which illustrated who we really were as a group of people,” said Brian. “How we had always been and how we wanted to continue to be at Rip Curl.”
In the short time since the company had formed in 1969, the world had changed. The ’60s flower power movement rejected post war consumerism and young people embarked on a revolution against the values of the older generation.